The pilot program has taken off. Welcome to the five day journey of LS&Co’s inaugural service corps program. So what is it?
Well you may be familiar with Levi Strauss’s commitment to earning profits through principles. Sure it’s a lofty goal and one that sounds good but how do we back it up? We can point to a number of examples, the first would be the company’s founder Levi himself. His luck in selling durable canvas pants reinforced by rivets earned him more riches than most gold miners. So he decided to share some of his financial success by donating some of his business wealth. Back in those mining camps during the California gold rush Levi established our corporate giving precedent by donating $5 to an orphanage in San Francisco which we still support over 160 years later.
Growing from that desire to give back inspired the creation of the Levi Strauss Foundation in the 1950s. Funds for the Foundation were a direct result of LS&Co’s business success. The more denim we sold, the more we contributed to the foundation which was established to support progressive leaders and organizations that take risks and innovate as they address the most pressing social issues of our time which includes improving the lives of apparel workers in our global supply chain.
Giving continued with the origination of our annual global community day. Employees from around the globe step away from their desks, their designs, and their distribution centers to participate in a global day of service. Last week, we celebrated our 15th annual community day engaging thousands of employees from San Francisco to Singapore and Brussels to Bangalore.
Our Foundation (we have two believe or not another one was established to benefit the direct needs of our employees), community day, our matching grants and our time off for individual volunteer service are great examples of our giving back philosophy, but what really ignites our profits through principles directive is our business commitment to grow LS&Co. but not at the risk of those who manufacture our product.
In 1991, we established our terms of engagement, at the time it was a mandatory code of conduct LS&Co. set up with our vendors to protect the factory workers cutting, stitching and finishing our 501’s, truckers and now our graphic t-shirts. Revolutionary at the time, many of our competitors have now followed our lead. And it’s proven to be successful not only protecting workers from difficult working conditions, we’ve continued to make our quality products at above country minimum wages.
But providing a fair wage for our products wasn’t enough. In 2011, LS&Co. introduced its Improving Worker Well-being program. Designed to meet the specific needs of individual factory workers, LS&Co. began working with factory owners in Haiti, Egypt, Sri Lanka, China and Bangladesh supporting programs to educate factory workers on topics like health and nutrition, water sanitation, financial literacy, energy and safe cooking techniques and more. What started as a pilot program in five different factories is now becoming our standard business practice. By the year 2020, eighty percent of our product will be manufactured by suppliers providing programs to its workers that improve their lives and the lives of those they support.
Which brings us to the LS&Co. Service Corps. We are really proud of our commitment to improving the lives of those who manufacture our product. We want to expose our employees to that obligation. And we want to continue our history of service. So we started the LS&Co. Service Corps. in partnership with GroupoM one of our vendors in the America’s Sourcing region. GrupoM has been supporting Worker Well-being programs since the beginning of our commitment and they have been one of the most successful. Together we agreed to expose our employees to the factory conditions of the workers and the programs implemented to improve their lives.
Participation in the program required an employee to submit an application and six employees were chosen by an advisory committee. To be selected, the applicant had to demonstrate a personal commitment to service, maintain an above average business performance and a write a persuasive essay. The six individuals chosen included: Jamilia Hubbard, Christine Wong and John Prendergast from San Francisco and the global supply chain, Brittany Skaggs from Hebron, Kentucky distribution center, Brandy Huff from Canton, Mississippi distribution center and Rose Rereat from Levi’s marketing.
Over the next five days we will share with you what they saw, how they engaged and their plans to continue this experience beyond their brief time in Haiti.